Liberty Hall Theatre, Dublin

2013 Talk: Brian Harte – Social Measurement – Practical Experiences from Tourism Ireland

Posted 06 Feb 2013

Tourism Ireland places a lot of emphasis on social media and has a significant social footprint. The presentation outlines the context for their social media activity, the need for measurement and describes their experience using their in-house model, SEAV. The model will be explained with guidance on adapting it for any organisation and illustrated with specific experiences from around their organisation and their worldwide presences powered by WordPress and hosted by Blacknight.