2013 Talk: Brian Harte – Social Measurement – Practical Experiences from Tourism Ireland
Posted 06 Feb 2013
Tourism Ireland places a lot of emphasis on social media and has a significant social footprint. The presentation outlines the context for their social media activity, the need for measurement and describes their experience using their in-house model, SEAV. The model will be explained with guidance on adapting it for any organisation and illustrated with specific experiences from around their organisation and their worldwide presences