Liberty Hall Theatre, Dublin

2013 Talk: Brian Harte – Social Measurement – Practical Experiences from Tourism Ireland

Posted 06 Feb 2013

Tourism Ireland places a lot of emphasis on social media and has a significant social footprint. The presentation outlines the context for their social media activity, the need for measurement and describes their experience using their in-house model, SEAV. The model will be explained with guidance on adapting it for any organisation and illustrated with specific experiences from around their organisation and their worldwide presences

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