2013 Talk – Erica Buckley: Harnessing the Power of Social Media Measurement
Insights gleaned from Social Media can be extremely powerful. The key, however, is to move beyond ‘likes’ and ‘followers’ and choose KPIs that accurately reflect core business objectives. Analytics for social media is essentially the measuring of human interactions. These are complex and dynamic, but can yield truly actionable data if the proper time is taken up front to pick the right measuring stick. Erica will cover Edelman’s approach to measurement, as well as useful tips for how you can begin performing better analytics, today.