Liberty Hall Theatre, Dublin

2013 Talk: John Bell – Measurement Kevlar® – the Master Marketer’s Armor for 2013

Posted 06 Feb 2013

It’s time to get serious about social media measurement and effectiveness. Global CMOs continue to report that their two biggest weaknesses are around data and social media efficacy. And yet, the tools are here, the next innovations are already in beta. From Brand advocacy to measuring the sales impact of social media, join John as he covers the three essential new “must-have’s” in the marketing arsenal. “

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