2013 Talk: Morgan McKeagney – Mobile Metrics: Measure what matters
Mobile is fast becoming one our primary digital channels. However we can’t look at mobile in isolation; we need to measure it as part of a multi-channel customer journey. From showrooming to dual screening, mobile is just part of an overall online experience. Morgan will take you through the steps you need to put in place the right multi-channel strategy and how to measure its effectiveness.