Liberty Hall Theatre, Dublin

Why Measurement 2016?

Posted 26 Apr 2016

So what is Measurement.ie?

It’s a conference that will show off great speakers giving practical, attainable ideas to people that work in Irish SMEs and Organisations. A nice side effect is that it will influence how other people run conferences, what people will expect of conferences on digital and get people to do similar conferences themselves: Conferences that are: low cost, high value without any belly fluff speakers.

Remember when the only alternative to enter your website work meant paying a fortune and watching as sponsors won prizes? Remember when awards shows meant bow ties and a cork up your ass for the night? Then we did the Web Awards and the Sockies and suddenly all our unique categories and fun things are not just at our events. Good. We want that for Measurement.ie

How is Measurement different?

1. Really great speakers:
We’ve gathered really great speakers who do their thing daily. No theory, no academic papers and certainly no sales pitches from people that don’t use their own tools. Real practitioners with real data to share.

2. You probably haven’t seen them before, this is a good thing:
We’ve seen their work, know they can offer you value but they’re rarely been given the chance to speak at events because of the limited network

These are the speakers:

  • Dena Walker – Irish International
  • Aoife Clarke – Lidl PR
  • Donna Spellacy – DoneDeal
  • Aoife McElwain – Forkful TV
  • Katie Molony – MD Maximum Media
  • Ann Lowney – Eventbrite
  • Shawna Scott – Sex Siopa
  • Caroline Lawless – LearnUpon
  • Emma Manley – Manley
  • Marie Duffy – SpunOut
  • Rena Kennedy – Irish Defence Forces

Measurement 2016 Speakers

3. All contributors get paid
Now, we might not be able to give everyone a great fee but everyone gets something. We’d rather break even and have a superb event with great people that are rewarded both with appreciation and also a financial gesture. They did take a day at least off to work on this!

4. Sponsors don’t get slots
Nope, sponsors don’t pay to play. We’d rather not take money than corrupt our speaker list.

How we hope Measurement will make a difference

Irish conference organisers who bleat on that gender balanced digital conferences are too difficult to do because “blah blah women are at fault cos they never came to us” will no longer be a real excuse. Conferences that tell contributors they can’t afford to pay them can no longer be a real excuse.

A 50:50 male:female breakdown is not science fiction. Neither is a 40:40:20 breakdown for that matter. It’s 20 bloody 16. We could have a Tupac hologram give a talk if we wanted.

We need you and your help to make it a success

But your help is needed to make it happen. Come along, you can get tickets here. Or email your friends/colleagues that you think might like it. Or link to this blog post on it.

Slide decks from 2014

Posted 13 Sep 2014

Beth Granter.

Joanne Casey.

Barry Hand.

Mat Morrison.

Want to speak on the stage of the Abbey?

Posted 03 Aug 2014

Abbey Theatre Dublin

The Abbey Theatre is a core part of Irish history and many involved in setting it up defined some of the future parts of a newly born Irish state. We’re really excited about getting access to the theatre for our event and it’s a great way of getting some potential speakers over the line to saying yes.

Given we have access to the theatre for the day and we’re going to have nice long breaks to encourage people to network, why not utilise the stage for everyone that’s there? So….

Want to speak on the stage of the Abbey?
During the 90 minute lunch break we’re going to give slots for people to come up on the stage and “Perform”. Want to do a poem? Want to re-enact some Shakespeare? Want to pitch your metrics tool? On a first come, first serve basis, people can have a five minute slot to go up and do their thing. And at the end, you can say you spoke on the stage of the Abbey. Yeah that might be a stretch but many of us work in fucking marketing, I’m sure we can manage this exaggeration. There is no guarantee you’ll have an audience of course because many will be heading off to lunch and they can’t bring it into the auditorium. Ticket holders only can avail of this.

The play that’s on in the Abbey that week is George Bernard Shaw’s Heartbreak House and the set promises to look fantastic and that’ll be your backdrop for your pitch. No, you can’t use a Powerpoint and the screen.

More details on the way, so stay tuned.

2013 Talk: John Bell – Measurement Kevlar® – the Master Marketer’s Armor for 2013

Posted 06 Feb 2013

It’s time to get serious about social media measurement and effectiveness. Global CMOs continue to report that their two biggest weaknesses are around data and social media efficacy. And yet, the tools are here, the next innovations are already in beta. From Brand advocacy to measuring the sales impact of social media, join John as he covers the three essential new “must-have’s” in the marketing arsenal. “

2013 Talk: Morgan McKeagney – Mobile Metrics: Measure what matters

Posted 06 Feb 2013

Mobile is fast becoming one our primary digital channels. However we can’t look at mobile in isolation; we need to measure it as part of a multi-channel customer journey. From showrooming to dual screening, mobile is just part of an overall online experience. Morgan will take you through the steps you need to put in place the right multi-channel strategy and how to measure its effectiveness.

2013 Talk: Brian Harte – Social Measurement – Practical Experiences from Tourism Ireland

Posted 06 Feb 2013

Tourism Ireland places a lot of emphasis on social media and has a significant social footprint. The presentation outlines the context for their social media activity, the need for measurement and describes their experience using their in-house model, SEAV. The model will be explained with guidance on adapting it for any organisation and illustrated with specific experiences from around their organisation and their worldwide presences

2013 Talk: Shane Mc Allister – The Spy in your pocket

Posted 06 Feb 2013

How little do you know about what your phone knows about you? Is your Phone a friend or foe? You may be constantly looking at your phone screen, but it’s looking back at you too – at your habits, your apps, your likes, your location, your direction, your searches. How is this information being used, how should it be used and why you should know more about who knows what!

2013 Talk: Dena Walker – Breaking off the engagement

Posted 06 Feb 2013

A mildly cynical look at every marketer’s favourite buzzword, “engagement” – what it means, what it definitely doesn’t mean, what it can and can’t tell you, as well as how and what to measure… or not, as the case should often be.

2013 Talk – Erica Buckley: Harnessing the Power of Social Media Measurement

Posted 06 Feb 2013

Insights gleaned from Social Media can be extremely powerful. The key, however, is to move beyond ‘likes’ and ‘followers’ and choose KPIs that accurately reflect core business objectives. Analytics for social media is essentially the measuring of human interactions. These are complex and dynamic, but can yield truly actionable data if the proper time is taken up front to pick the right measuring stick. Erica will cover Edelman’s approach to measurement, as well as useful tips for how you can begin performing better analytics, today.

Talk details for 2013 Part 1

Posted 04 Feb 2013

John Bell – Measurement Kevlar® – the Master Marketer’s Armor for 2013

It’s time to get serious about social media measurement and effectiveness. Global CMOs continue to report that their two biggest weaknesses are around data and social media efficacy. And yet, the tools are here, the next innovations are already in beta. From Brand advocacy to measuring the sales impact of social media, join John as he covers the three essential new “must-have’s” in the marketing arsenal. ”

Morgan McKeagney – Mobile Metrics: Measure what matters

Mobile is fast becoming one our primary digital channels. However we can’t look at mobile in isolation; we need to measure it as part of a multi-channel customer journey. From showrooming to dual screening, mobile is just part of an overall online experience. Morgan will take you through the steps you need to put in place the right multi-channel strategy and how to measure its effectiveness.

Brian Harte – Social Measurement – Practical Experiences

Tourism Ireland places a lot of emphasis on social media and has a significant social footprint. The presentation outlines the context for their social media activity, the need for measurement and describes their experience using their in-house model, SEAV. The model will be explained with guidance on adapting it for any organisation and illustrated with specific experiences from around their organisation and their worldwide presences

Shane Mc Allister – The Spy in your pocket

How little do you know about what your phone knows about you? Is your Phone a friend or foe? You may be constantly looking at your phone screen, but it’s looking back at you too – at your habits, your apps, your likes, your location, your direction, your searches. How is this information being used, how should it be used and why you should know more about who knows what!

Dena Walker – Breaking off the engagement

Blurb: A mildly cynical look at every marketer’s favourite buzzword, “engagement” – what it means, what it definitely doesn’t mean, what it can and can’t tell you, as well as how and what to measure… or not, as the case should often be.

Erica Buckley: Harnessing the Power of Social Media Measurement

Insights gleaned from Social Media can be extremely powerful. The key, however, is to move beyond ‘likes’ and ‘followers’ and choose KPIs that accurately reflect core business objectives. Analytics for social media is essentially the measuring of human interactions. These are complex and dynamic, but can yield truly actionable data if the proper time is taken up front to pick the right measuring stick. Erica will cover Edelman’s approach to measurement, as well as useful tips for how you can begin performing better analytics, today.

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