Abbey Theatre, Dublin

Slide decks from 2014

Posted 13 Sep 2014

Beth Granter.

Joanne Casey.

Barry Hand.

Mat Morrison.

Want to speak on the stage of the Abbey?

Posted 03 Aug 2014

Abbey Theatre Dublin

The Abbey Theatre is a core part of Irish history and many involved in setting it up defined some of the future parts of a newly born Irish state. We’re really excited about getting access to the theatre for our event and it’s a great way of getting some potential speakers over the line to saying yes.

Given we have access to the theatre for the day and we’re going to have nice long breaks to encourage people to network, why not utilise the stage for everyone that’s there? So….

Want to speak on the stage of the Abbey?
During the 90 minute lunch break we’re going to give slots for people to come up on the stage and “Perform”. Want to do a poem? Want to re-enact some Shakespeare? Want to pitch your metrics tool? On a first come, first serve basis, people can have a five minute slot to go up and do their thing. And at the end, you can say you spoke on the stage of the Abbey. Yeah that might be a stretch but many of us work in fucking marketing, I’m sure we can manage this exaggeration. There is no guarantee you’ll have an audience of course because many will be heading off to lunch and they can’t bring it into the auditorium. Ticket holders only can avail of this.

The play that’s on in the Abbey that week is George Bernard Shaw’s Heartbreak House and the set promises to look fantastic and that’ll be your backdrop for your pitch. No, you can’t use a Powerpoint and the screen.

More details on the way, so stay tuned.

2013 Talk: John Bell – Measurement Kevlar® – the Master Marketer’s Armor for 2013

Posted 06 Feb 2013

It’s time to get serious about social media measurement and effectiveness. Global CMOs continue to report that their two biggest weaknesses are around data and social media efficacy. And yet, the tools are here, the next innovations are already in beta. From Brand advocacy to measuring the sales impact of social media, join John as he covers the three essential new “must-have’s” in the marketing arsenal. “

2013 Talk: Morgan McKeagney – Mobile Metrics: Measure what matters

Posted 06 Feb 2013

Mobile is fast becoming one our primary digital channels. However we can’t look at mobile in isolation; we need to measure it as part of a multi-channel customer journey. From showrooming to dual screening, mobile is just part of an overall online experience. Morgan will take you through the steps you need to put in place the right multi-channel strategy and how to measure its effectiveness.

2013 Talk: Brian Harte – Social Measurement – Practical Experiences from Tourism Ireland

Posted 06 Feb 2013

Tourism Ireland places a lot of emphasis on social media and has a significant social footprint. The presentation outlines the context for their social media activity, the need for measurement and describes their experience using their in-house model, SEAV. The model will be explained with guidance on adapting it for any organisation and illustrated with specific experiences from around their organisation and their worldwide presences

2013 Talk: Shane Mc Allister – The Spy in your pocket

Posted 06 Feb 2013

How little do you know about what your phone knows about you? Is your Phone a friend or foe? You may be constantly looking at your phone screen, but it’s looking back at you too – at your habits, your apps, your likes, your location, your direction, your searches. How is this information being used, how should it be used and why you should know more about who knows what!

2013 Talk: Dena Walker – Breaking off the engagement

Posted 06 Feb 2013

A mildly cynical look at every marketer’s favourite buzzword, “engagement” – what it means, what it definitely doesn’t mean, what it can and can’t tell you, as well as how and what to measure… or not, as the case should often be.

2013 Talk – Erica Buckley: Harnessing the Power of Social Media Measurement

Posted 06 Feb 2013

Insights gleaned from Social Media can be extremely powerful. The key, however, is to move beyond ‘likes’ and ‘followers’ and choose KPIs that accurately reflect core business objectives. Analytics for social media is essentially the measuring of human interactions. These are complex and dynamic, but can yield truly actionable data if the proper time is taken up front to pick the right measuring stick. Erica will cover Edelman’s approach to measurement, as well as useful tips for how you can begin performing better analytics, today.

Talk details for 2013 Part 1

Posted 04 Feb 2013

John Bell – Measurement Kevlar® – the Master Marketer’s Armor for 2013

It’s time to get serious about social media measurement and effectiveness. Global CMOs continue to report that their two biggest weaknesses are around data and social media efficacy. And yet, the tools are here, the next innovations are already in beta. From Brand advocacy to measuring the sales impact of social media, join John as he covers the three essential new “must-have’s” in the marketing arsenal. ”

Morgan McKeagney – Mobile Metrics: Measure what matters

Mobile is fast becoming one our primary digital channels. However we can’t look at mobile in isolation; we need to measure it as part of a multi-channel customer journey. From showrooming to dual screening, mobile is just part of an overall online experience. Morgan will take you through the steps you need to put in place the right multi-channel strategy and how to measure its effectiveness.

Brian Harte – Social Measurement – Practical Experiences

Tourism Ireland places a lot of emphasis on social media and has a significant social footprint. The presentation outlines the context for their social media activity, the need for measurement and describes their experience using their in-house model, SEAV. The model will be explained with guidance on adapting it for any organisation and illustrated with specific experiences from around their organisation and their worldwide presences

Shane Mc Allister – The Spy in your pocket

How little do you know about what your phone knows about you? Is your Phone a friend or foe? You may be constantly looking at your phone screen, but it’s looking back at you too – at your habits, your apps, your likes, your location, your direction, your searches. How is this information being used, how should it be used and why you should know more about who knows what!

Dena Walker – Breaking off the engagement

Blurb: A mildly cynical look at every marketer’s favourite buzzword, “engagement” – what it means, what it definitely doesn’t mean, what it can and can’t tell you, as well as how and what to measure… or not, as the case should often be.

Erica Buckley: Harnessing the Power of Social Media Measurement

Insights gleaned from Social Media can be extremely powerful. The key, however, is to move beyond ‘likes’ and ‘followers’ and choose KPIs that accurately reflect core business objectives. Analytics for social media is essentially the measuring of human interactions. These are complex and dynamic, but can yield truly actionable data if the proper time is taken up front to pick the right measuring stick. Erica will cover Edelman’s approach to measurement, as well as useful tips for how you can begin performing better analytics, today.

Workshop details

Posted 01 Feb 2013

We have four workshops running at Measurement 2013. They run from 2pm to 4pm on the day.

Details so far of them are:

Gina Bowes

Gina’s workshop will be: Bringing a company over to the darkside: How to build a social media strategy and KPIS for a large company

Jamie Riddell

What, When & How: Getting more from your social media with presence metrics

In this session, Jamie Riddell will show how to identify key metrics of your own activity and key benchmarks for the competition that can help you achieve more. Using live data from BirdSong: Social Media Reconnaissance, we will look at the presence metrics of what, when and how, to achieve a better fit with your marketing objectives and customer profiles.

This session is ideal for brands looking to plan solid foundations for a social strategy and those looking to achieve greater results from their existing activity.

Barry Hand

What’s a ‘Like’ really worth? How to track the value of social media using Google Analytics.

In this workshop, Barry will show you how to track, measure and attribute value to social media – all using Google Analytics. This session is ideal for people who are involved in ecommerce websites.

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