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2013 Talk: John Bell – Measurement Kevlar® – the Master Marketer’s Armor for 2013

06 Feb

It’s time to get serious about social media measurement and effectiveness. Global CMOs continue to report that their two biggest weaknesses are around data and social media efficacy. And yet, the tools are here, the next innovations are already in beta. From Brand advocacy to measuring the sales impact of social media, join John as he covers the three essential new “must-have’s” in the marketing arsenal. “

2013 Talk: Morgan McKeagney – Mobile Metrics: Measure what matters

Mobile is fast becoming one our primary digital channels. However we can’t look at mobile in isolation; we need to measure it as part of a multi-channel customer journey. From showrooming to dual screening, mobile is just part of an overall online experience. Morgan will take you through the steps you need to put in place the right multi-channel strategy and how to measure its effectiveness.

2013 Talk: Brian Harte – Social Measurement – Practical Experiences from Tourism Ireland

Tourism Ireland places a lot of emphasis on social media and has a significant social footprint. The presentation outlines the context for their social media activity, the need for measurement and describes their experience using their in-house model, SEAV. The model will be explained with guidance on adapting it for any organisation and illustrated with specific experiences from around their organisation and their worldwide presences

2013 Talk: Shane Mc Allister – The Spy in your pocket

How little do you know about what your phone knows about you? Is your Phone a friend or foe? You may be constantly looking at your phone screen, but it’s looking back at you too – at your habits, your apps, your likes, your location, your direction, your searches. How is this information being used, how should it be used and why you should know more about who knows what!

2013 Talk: Dena Walker – Breaking off the engagement

A mildly cynical look at every marketer’s favourite buzzword, “engagement” – what it means, what it definitely doesn’t mean, what it can and can’t tell you, as well as how and what to measure… or not, as the case should often be.

2013 Talk – Erica Buckley: Harnessing the Power of Social Media Measurement

Insights gleaned from Social Media can be extremely powerful. The key, however, is to move beyond ‘likes’ and ‘followers’ and choose KPIs that accurately reflect core business objectives. Analytics for social media is essentially the measuring of human interactions. These are complex and dynamic, but can yield truly actionable data if the proper time is taken up front to pick the right measuring stick. Erica will cover Edelman’s approach to measurement, as well as useful tips for how you can begin performing better analytics, today.

Talk details for 2013 Part 1

04 Feb

John Bell – Measurement Kevlar® – the Master Marketer’s Armor for 2013

It’s time to get serious about social media measurement and effectiveness. Global CMOs continue to report that their two biggest weaknesses are around data and social media efficacy. And yet, the tools are here, the next innovations are already in beta. From Brand advocacy to measuring the sales impact of social media, join John as he covers the three essential new “must-have’s” in the marketing arsenal. ”

Morgan McKeagney – Mobile Metrics: Measure what matters

Mobile is fast becoming one our primary digital channels. However we can’t look at mobile in isolation; we need to measure it as part of a multi-channel customer journey. From showrooming to dual screening, mobile is just part of an overall online experience. Morgan will take you through the steps you need to put in place the right multi-channel strategy and how to measure its effectiveness.

Brian Harte – Social Measurement – Practical Experiences

Tourism Ireland places a lot of emphasis on social media and has a significant social footprint. The presentation outlines the context for their social media activity, the need for measurement and describes their experience using their in-house model, SEAV. The model will be explained with guidance on adapting it for any organisation and illustrated with specific experiences from around their organisation and their worldwide presences

Shane Mc Allister – The Spy in your pocket

How little do you know about what your phone knows about you? Is your Phone a friend or foe? You may be constantly looking at your phone screen, but it’s looking back at you too – at your habits, your apps, your likes, your location, your direction, your searches. How is this information being used, how should it be used and why you should know more about who knows what!

Dena Walker – Breaking off the engagement

Blurb: A mildly cynical look at every marketer’s favourite buzzword, “engagement” – what it means, what it definitely doesn’t mean, what it can and can’t tell you, as well as how and what to measure… or not, as the case should often be.

Erica Buckley: Harnessing the Power of Social Media Measurement

Insights gleaned from Social Media can be extremely powerful. The key, however, is to move beyond ‘likes’ and ‘followers’ and choose KPIs that accurately reflect core business objectives. Analytics for social media is essentially the measuring of human interactions. These are complex and dynamic, but can yield truly actionable data if the proper time is taken up front to pick the right measuring stick. Erica will cover Edelman’s approach to measurement, as well as useful tips for how you can begin performing better analytics, today.

Workshop details

01 Feb

We have four workshops running at Measurement 2013. They run from 2pm to 4pm on the day.

Details so far of them are:

Gina Bowes

Gina’s workshop will be: Bringing a company over to the darkside: How to build a social media strategy and KPIS for a large company

Jamie Riddell

What, When & How: Getting more from your social media with presence metrics

In this session, Jamie Riddell will show how to identify key metrics of your own activity and key benchmarks for the competition that can help you achieve more. Using live data from BirdSong: Social Media Reconnaissance, we will look at the presence metrics of what, when and how, to achieve a better fit with your marketing objectives and customer profiles.

This session is ideal for brands looking to plan solid foundations for a social strategy and those looking to achieve greater results from their existing activity.

Barry Hand

What’s a ‘Like’ really worth? How to track the value of social media using Google Analytics.

In this workshop, Barry will show you how to track, measure and attribute value to social media – all using Google Analytics. This session is ideal for people who are involved in ecommerce websites.

Thank you sponsors

As well as DoneDeal.ie being the big kahuna headline sponsors that ensure we get to the Church in time, we also have a few other sponsors helping us along this year.

We have Blacknight who are our technology sponsors. They’re making sure those attending get their Internet fix by making sure the WiFi is free. (It’s normally quite expensive in the hotel)

In addition the “makers of giant iPhones”, Made in Hollywood will be attending as a sponsor. Get in your giant foam props order now and collect them on the day!

We also have National College of Ireland’s Digital Marketing Course people there to tell you about their … Digital Marketing Course.

And we have the Social Media Skillnet there to tell you about their courses on social media that happen all over the country.

Full speaker list for 2013

29 Jan

We have speakers flying in from New York, London, the Peoples Republic of Cork and coming from all parts of Ireland to show off their social media skills for our big day on February 13th.

This is the second year of the DoneDeal.ie powered Measurement conference. We had 211 last year The topic of
the conference is about the measurement of social media/digital media.

Speakers this year include:

John Bell, the Head of Social Media for Ogilvy, one of the biggest ad and marketing agencies in the world, Mat Morrison Head of Social Media for Starcom MediaVest, Erica Buckley from Edelman Digital, Dena Walker
from Irish International and Brian Harte who is Head of Customer Engagement & E-Marketing at Tourism Ireland. Full list of speakers.

The day long conference comprises of talks in the afternoon, in-depth workshops after lunch and a final talk in the late afternoon. 2FM’s Rick O’Shea is the MC once again.

Speaking about their involvement Agnes Healy, Marketing Manager for DoneDeal said, “DoneDeal is delighted to play a role in sponsoring this event once
again for its second year.The uptake on tickets has been incredible and it reinforces our belief that Irish business know that they have to take Social Media seriously as we move forward into the digital age.”

Tickets are for sale on Measurement.ie for €137.

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