So what is Measurement.ie? It’s a conference that will show off great speakers giving practical, attainable ideas to people that work in Irish SMEs and Organisations. A nice side effect is that it will influence how other people run conferences, what people will expect of conferences on digital and get people to do similar conferences […]
Beth Granter. Joanne Casey. Barry Hand. Mat Morrison.
The Abbey Theatre is a core part of Irish history and many involved in setting it up defined some of the future parts of a newly born Irish state. We’re really excited about getting access to the theatre for our event and it’s a great way of getting some potential speakers over the line to […]
It’s time to get serious about social media measurement and effectiveness. Global CMOs continue to report that their two biggest weaknesses are around data and social media efficacy. And yet, the tools are here, the next innovations are already in beta. From Brand advocacy to measuring the sales impact of social media, join John as […]
Mobile is fast becoming one our primary digital channels. However we can’t look at mobile in isolation; we need to measure it as part of a multi-channel customer journey. From showrooming to dual screening, mobile is just part of an overall online experience. Morgan will take you through the steps you need to put in […]
Tourism Ireland places a lot of emphasis on social media and has a significant social footprint. The presentation outlines the context for their social media activity, the need for measurement and describes their experience using their in-house model, SEAV. The model will be explained with guidance on adapting it for any organisation and illustrated with […]
How little do you know about what your phone knows about you? Is your Phone a friend or foe? You may be constantly looking at your phone screen, but it’s looking back at you too – at your habits, your apps, your likes, your location, your direction, your searches. How is this information being used, […]
A mildly cynical look at every marketer’s favourite buzzword, “engagement” – what it means, what it definitely doesn’t mean, what it can and can’t tell you, as well as how and what to measure… or not, as the case should often be.
Insights gleaned from Social Media can be extremely powerful. The key, however, is to move beyond ‘likes’ and ‘followers’ and choose KPIs that accurately reflect core business objectives. Analytics for social media is essentially the measuring of human interactions. These are complex and dynamic, but can yield truly actionable data if the proper time is […]
John Bell – Measurement Kevlar® – the Master Marketer’s Armor for 2013 It’s time to get serious about social media measurement and effectiveness. Global CMOs continue to report that their two biggest weaknesses are around data and social media efficacy. And yet, the tools are here, the next innovations are already in beta. From Brand […]
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