Lar’s expertise spans the project spectrum; he has been part of the business development and marketing teams, as well as UX lead and content strategist for many projects. His focus is now mostly around conversion optimisation and mobile. His most rewarding part of the job is often training, that’s where he learns the most.
He’s iQ’s resident wine guru – where he’s planning a series of Wine+UX events for 2012. If he wasn’t doing all this digital stuff he’d probably be making wine in the south of France.
Outside work, his number one interest is family. He spends as much time as possible with his wife, sons Milo and Monty and his daughter Poppy.